Customers generally prefer to use a wifi connection rather than use the data plan on their mobiles. This is not only when they surf the web but also to download stuff or even upload things to the web. The reasons for it are many.
- Data plans are very expensive. These plans also have limits. There are some unlimited data plans but even those so called unlimited data plans have limits on the data usage. Post a certain usage the speed drops considerably. When there is a drop in speed, browsing is extremely slow and also may cost more to the customers. Those who do not have data plans usually rely on free wifi which is provided by small and large commercial and retail establishments.
- Cellular signals sometimes are not very good inside buildings and so the browsing speed goes down considerably. If customers are accessing videos, audio files and are playing games, they require a fast speed and reliable connection. Therefore when a business offers free wifi to their patrons, they will ensure repeat business and not only by their customers but also by potential customers and that will help the sales figures and revenues too.
- Wifi connections are widespread and in fact sometimes it is easier to track and use a free wifi connection than search for their own cellular network. Infact the phones are now equipped to notify the users that there is a free wifi or open wifi connection which is available. This helps the person to connect even faster to the wifi network.
- Wifi networks may not be secure but the individuals tend to think that they get better privacy when they are using a free wifi network rather than their own data plan. People are scared that what they are browsing will be shared with some law enforcement agencies or even with the government agencies.